Within last six months I have given endless quantity of comment s and interviews about trends in «our» restaurant business… After my next trip to the restaurant capital of the world my opinion about Ukrainian restaurant the present and the future didn’t changed but it allowed me to have doubts again in the efficiency of some of my own prejudices.
So:
In the sphere of gastronomic fast food. The average check in the restaurant Napket which is 20-25 pounds doesn’t determine the level of gastronomic features but it already exceeded much the price 8-10 pounds for Fish and chips in rather normal atmosphere. The frankfurters can be served with rather refined sauces, for example with mustard horseradish sauce or with truffle cheese Gruyère. But the location of the same Napket at the most expensive quarters of the megalopolis clears up somehow the price not only by the quality of muffins and cut-glass chandeliers.
Compact restaurants of a small size with 9-12 tables are in fashion. The huge restaurants quit the stage. Meanwhile the restaurants in the hotels which have very considerable dining areas aspire to be or to become fashion and even popular.
The focus is on the «purity» of the products which are delivered to the kitchens of London restaurants – their origin, observance of the production rules, and factor of seasonal prevalence. They attach value to the usage of products from «own producers», that, as you understand, must guarantee their not spoilt freshness. It is clear that nothing is grown in London, but they indicted in the menu the name of the nearest to the city farm where from a lamb or for example a parsnip was delivered.
A democratic, first of all from the standpoint of prices, restaurants are valued highly… Thereby the so called bistro for everyday eating — restaurants with comfort atmosphere and full-fledged and sometimes even de luxe menu – have got rather great spreading. Their comparative democratism is provided on account of that the courses are cooked not from the most expensive products there but meanwhile the very gastronomic direction and production methods don’t suffer at all and stay on the proper high level. The so called «secret restaurants» which appeared recently can be rated as democratic ones also. As a rule these restaurants are opened by the young chefs who want to try their business skill on the guests- volunteers.
Tags: Лондон, маркетинг ресторана, ресторанный бизнес











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